Jennifer Lopez is getting a lot of attention lately for her role as a judge on American Idol, but the ambitious star has a lot more going on behind the scenes.
In addition to her TV gig, Jennifer is a global brand ambassador for Venus razors, and is busy promoting EverSleek hair products for L’Oreal Paris. It’s just been revealed that she’ll be the face of Tous jewelry’s spring ad campaign, too. She’s also been promoting the music video for her single, On the Floor. From sunglasses to restaurants – and even football! – Jennifer has established herself as quite the entrepreneur. Here are just some of the components that make up Jennifer Lopez, Inc.
“Designer” was added to Jennifer’s resume back in 2001 when she created Sweetface Fashion Company. JLO by Jennifer Lopez is under the company’s umbrella, catering to juniors by offering fashion, accessories, and even perfume. Looking to target a more high end clientele, she also added the Sweetface line in 2005.
Jennifer has appeared in advertisements for other lines, including Louis Vuitton, and now modeling is becoming a real family affair. Her twins Max and Emme are featured along with their mother in promotions for Gucci‘s kids line. Jennifer admitted part of the reason she signed up involved the iconic brand’s work in conjunction with UNICEF.
Decked out in a Gucci Fall 2010 dress and snake-print shoes, Jennifer attended the November 2010 launch promotion with husband Marc Anthony for their lifestyle brands, available at Kohl’s Department Stores beginning this fall. Her collection will feature dresses, sleepwear, sportswear, shoes, handbags and jewelry. While Marc’s version will offer suit separates, dress shirts, sportcoats, sportswear, neckwear, shoes and accessories. The enterprising couple may also expand into styling for the home.
The husband and wife team are even part owners of the Miami Dolphins! Other part-owners include Serena and Venus Williams, Gloria Estefan and her husband Emilio, Jimmy Buffet and Fergie.
Not everything the celeb touches turns to gold, however. Take Madre’s, for instance; the restaurant which specialized in Latin fare closed back in 2008, but it did have a successful six year run. The venue’s Pasadena location seemed like an odd choice initially, although it managed to draw in a steady crowd. The juggling act of being a performer, new mom and restauranteur might have been too much at that time for the superstar.
Clearly Jennifer has managed to get the time management thing down, and we can’t wait to see what she takes on next.
