21 Questions with… Designer Lubov Azria

By Lubov Azria

BCBGMAXAZRIAGROUP Chief Creative Officer (and our Guest Editor this month), Lubov Azria, answers our 21 questions.

  1. When I get dressed in the morning I think…how I can make today better than yesterday.

     
  2. I would never leave my home without…telling my family I love them.

     
  3. The item of clothing I’m currently wearing most is…an effortless dress.

     
  4. I’m most excited for fall because…I love to wear statement leather pieces.

     
  5. On a typical Saturday night I…hope to be having the time of my life!

     
  6. I’ll never get sick of working in fashion because…I’m constantly changing and growing.

     
  7. The last thing I Googled was…Ted Talks – so motivational!

     
  8. If my days had one extra hour I’d…figure out how to add six more hours.

     
  9. My guilty pleasure is…truffle french fries and online shopping.

     
  10. I’m dying to splurge on…a vacation.

     
  11. I’d love to see this celebrity in one of my designs…Cate Blanchett.

     
  12. If I could have dinner with anyone dead or alive it would be… Jane Birkin.

     
  13. When I’m stressed I…take a deep breath and say, “Bring it on.”

     
  14. My favorite place to shop is…The Rose Bowl Flea Market. You can stumble on the most amazing pieces – it’s a very inspiring shopping trip.

     
  15. My favorite place to travel is…somewhere I’ve never been.

     
  16. The one electronic item I can’t live without is…iPhone.

     
  17. When I’m hiring someone, the traits I look for include…if they value communication as much as I do.

     
  18. People would be surprised to know that…I was a ballerina.

     
  19. The best style advice I ever got…confidence is a woman’s best asset.

     
  20. I’m most inspired when I…travel.

     
  21. The best thing about being in business with Max Azria is…the respect, gratitude and love we have for each other.
Lubov Azria
Lubov Azria

As Chief Creative Officer of BCBGMAXAZRIAGROUP, Lubov Azria embodies both the aesthetic and spirit of the successful, global fashion house. Born in Kiev, Ukraine, Lubov first tasted success as a ballet dancer in the youth division of the renowned Bolshoi Ballet. After relocating to the United States with her family in her early teens, Lubov's focus shifted from dance to the visual arts. A love of design and natural talent for illustration led her to pursue a degree at the Fashion Institute of Design and Merchandising, where she developed her passion for fashion as a means of personal, creative expression.

Lubov joined BCBGMAXAZRIAGROUP as a Designer in 1991 and was named Creative Director in 1996, the same year the company's core brand, BCBGMAXAZRIA, first debuted its Runway collection during New York Fashion Week. Under Lubov's influence, the BCBGMAXAZRIA brand has evolved from an emerging contemporary line to one of America's leading design houses.

| Follow your dreams and never give up. That alone will take you far.

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