Not Confirmed: Nicolas Ghesquière for Louis Vuitton

Last week, the Singapore-based men’s fashion outlet, Men’s Folio, wrote a post claiming that Nicolas Ghesquière‘s rumored position at Louis Vuitton had been confirmed. Today, the item was picked up by the Luxury Society, an influential network for luxury business news, further stoking speculation that Marc Jacobs’ successor at the LVMH brand had been anointed. The story tore across Twitter and various fashion news websites where it was, in the manner of the Internet, treated as fact. That is, until Financial Times correspondent Elizabeth Paton Tweeted word that luxury conglomerate LVMH had refused to confirm the appointment, telling the UK paper, “No official decision has been made.”

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