#CastMeMarc: Marc by Marc Jacobs Campaign Casting Via Hashtag on Twitter

Wanna be the new face of MbMJ? Tag your photo #CastMeMarc (opt into T&C) & enter to win! http://t.co/Y8yjSCahY1 pic.twitter.com/Gq0bcjDeho

— Marc Jacobs Intl (@MarcJacobsIntl) April 2, 2014

If I had to guess, I’d say that this initiative has little-to-nothing to do with finding a fresh new face to represent the label and practically everything to do with earning free social media buzz and Internet publicity.

Well you got me, Marc: It’s working. You win.

I’m writing a post about your stupid gimmicky stunt and hating myself a little for it — which in fashion terms, is mission accomplished, right? To get people to buy into whatever you’re selling against their better judgment. Amazing. GENIUS BRAND.

Here: my cat wanted to participate and I don’t know how to say no to him. Carl accepts all terms and conditions: