First Look: Kate Moss Models Gucci’s ‘Jackie’ Handbag for New Ad Campaign (Forum Buzz)

IMAGE CREDIT: INSTAGRAM/EVANNIS_MA VIA TFS FORUMS

Our forum members aren’t so enamored by the previews. “This is supposed to SELL the Jackie bag? You see a clear shot of it a total of…..ZERO times. And the third shot you only see the HANDLE!  Kate isn’t a Gucci Girl. She doesn’t even go here,” commented Kite.

“That 4th shot…seriously? It looks like a paparazzi photo. The art direction is terrible,” wrote orchidee.

Another member left underwhelmed was tigerrogue: “Every element of this campaign has seen better days, from the design of the Jackie, to the styling, to how Kate looks in each shot. It all seems so tired and mundane. When I saw the title of this thread, what I saw in my mind’s eye was not what I got.”

“What are they thinking? They can’t make a good campaign to save their life. This does not look luxurious nor expensive,” proclaimed gazebo.

Are you a fan of the campaign via the previews thus far? See inside the thread for more images and share your own opinion here.

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