We all have our fair share of social media favorites, whether it’s an awesome motivational fitness guru or a style blogger with impeccable taste in fashion. Our favorite social media stars to follow, however, are the Latinas who know everything there is to know about beauty. These makeup mavens can draw a cat eye with their eyes closed and contour to perfection like no other — and we can’t help but spend hours on end scrolling through their social media feeds. While we’re no makeup pros, picking up tips and getting endless amounts of inspiration via their social media platforms, from Instagram to YouTube, is something we look forward to daily. So whether you’re looking to see which makeup artist is the next big thing or just want to get real girl makeup advice, here are the Latina beauty gurus you need to follow.
The Biggest Latin Beauty Stars of Social Media You Should be Following
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Desi Perkins
Instagram: @desiperkins
If you love makeup, Instagram and a solid YouTube tutorial, chances are you follow Desi Perkins on just about every social media platform. The California native has nearly 2 million YouTube subscribers, 2.6 million followers on Instagram and there are no signs of her slowing down after a wildly successful, sold out sunglasses collab with Quay Australia. The Mexican-American beauty chronicles her day on Snapchat and you can always count on her account for solid makeup reviews and a glimpse into her life with husband Steven and their adorable pups Harper and Cannoli. Desi doesn't take herself too seriously and has a great sense of humor, so you'll want to keep up with her and her squad for laughs and beauty advice.
Image: @desiperkins
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Lora Arellano
Instagram: @lora_arellano
Growing up in Los Angeles, Lora Arellano loved to style hair, but her true passion was transforming people with makeup. The Mexican-American makeup artist began her career as a freelance artist, but later settled down, working at a makeup counter at Nordstrom. She and co-worker Dana Bomar began to conceptualize what is now known as Melt Cosmetics, a cult-favorite makeup line that has a 2 million-plus following on Instagram and is known for bold, bright colors. During her time working retail and amassing her social media following, which is at 1 million and still growing, Lora found herself doing Rihanna's makeup after being discovered by the singer on, you guessed it, Instagram. Talk about making major moves all before the age of 30!
Image: @lora_arellano
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Camila Coelho
Instagram: @camilacoelho
Camila Coelho is a superstar in her native Brazil and stateside, she has a line of brushes and makeup with Sigma. The Boston-based beauty boasts 4.5 million Instagram followers, over 2.5 million YouTube subscribers on her Portuguese channel and nearly 1 million on her English channel. After becoming a makeup artist and working at the Dior counter in Macy's, Camila started her channel as a hobby. Soon after, the cosmetics lover gained quite the following on social media and it's only continuing to grow.
Image: @camilacoelho
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Kathleen Fuentes
Instagram: @kathleenlights
You can't talk about social media and beauty without talking about the adorable Kathleen Fuentes. On the web, she's known as KathleenLights and the Miami-born Cubana is a top influencer in the beauty community. With an impressive 1.3 million Instagram followers and 2 million-plus YouTube subscribers, it's no wonder her makeup collaborations with ColourPop continually sell out. Her humor and love of makeup are palpable and she always keeps it 100 percent real with every photo and video she shares. Expect tons of silly selfies, dog pictures and honest reviews when you follow Kathleen.
Image: @kathleenlights
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Nicole Guerriero
Instagram: @nicoleguerriero
Nicole Guerriero is one of the first social media beauty pros to amass over 2.5 million subscribers after starting a YouTube channel. On Instagram, 1.8 million followers comment and like the Florida native's photos, which range from mini hair how-tos to close-ups of her impressive artistry skills. Nicole is based in Tampa, so if you're looking for ways to sweat-proof makeup or creative ways to style your hair this summer, she's one to follow.
Image: @nicoleguerriero
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Dulce Candy Tejeda Ruiz
Instagram: @dulcecandy
With over 2 million YouTube subscribers and 1.2 million followers on Instagram, Dulce Candy Tejeda Ruiz pretty much dominates the beauty space. The Mexican-born beauty guru immigrated to the U.S. at the age of 6 and spent 15 months serving in the Army in Iraq before becoming the star she is now. Upon her return to the States, Dulce was browsing YouTube for tutorials on beauty and fashion when she became inspired to create videos of her own. Her mantra is all about being confident and being yourself and we love following her journey as a new mother on Instagram and catching her Spanish-language YouTube videos.
Image: @dulcecandy
