Some people may still be going for gold (and bronze and silver), but it’s rose gold that’s really making news this season.
The rose gold trend started with watches and jewelry as a fresh alternative to traditional yellow gold and silver, but now the hue has taken over almost every style category, from housewares to clothing. Even rose gold hair is giving other hues some major competition.

Rose gold on the Spring 2017 runways at Noon By Noor, Monique Lhuillier and Valentino; Images: Imaxtree
On the Spring 2017 runways, we saw every iteration of pink, from electric bubble gum to the palest blush. Gorgeous shades of rose gold starred in collections from the likes of Valentino, Noon By Noor and Monique Lhuillier.
The runways and street style stars proved that rose gold works for day, for party season and everything in between. And any piece becomes even prettier when crafted in the rosy shade. Whether it’s a watch, bracelet or jacket, we want them all.
Click through the gallery below to see 12 (more) reasons to add some rose gold to your wardrobe now.
15 Reasons Everyone's Wearing Rose Gold This Season
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15 Reasons Everyone's Wearing Rose Gold This Season #1
Trust us, you’ll never want to take off this soft faux fur coat — and the rose gold color is enough to perk up any winter day.
LPA Coat 52 in Mauve, $149 at LPA
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15 Reasons Everyone's Wearing Rose Gold This Season #2
Who says cozy can’t be chic? Metallic rose gold yarn dresses up a basic sweater, which looks just as gorgeous worn with jeans as it does with a midi skirt and statement heels.
Topshop Metal Yarn Fluted Sleeve Top, $80 at Topshop
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15 Reasons Everyone's Wearing Rose Gold This Season #3
Wrap dresses are made to show off your curves and the rose gold silk fabric is so light it feels like air. Can you say that about your skintight bandage dress?
Amour Vert Lynn Wrap Dress in Rose Gold, $198 at Revolve
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15 Reasons Everyone's Wearing Rose Gold This Season #4
Wide-leg pants are the silhouette of the season. Elevate yours with a surprising soft pink instead of black.
Boohoo Jordyn Satin Extreme Wide Leg Trouser, $35 at Boohoo
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15 Reasons Everyone's Wearing Rose Gold This Season #5
Any sneaker lover will find it hard to resist a classic style updated with a metallic rose gold finish.
Reebok x FACE Stockholm Classic Leather Spirit, $74.99 at Reebok
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15 Reasons Everyone's Wearing Rose Gold This Season #6
Give your usual athleisure pieces a girly touch with this pink jumpsuit. Pair it with your trusty bomber jacket and white sneakers for a comfy-cool weekend look.
Missguided Rose Gold Satin Sports Striped Strappy Jumpsuit, $42.50 at Missguided
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15 Reasons Everyone's Wearing Rose Gold This Season #7
Take your beloved bomber jacket from day to evening with rosy sequins.
Forever 21 Sequined Geo Bomber Jacket, $32.90 at Forever 21
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15 Reasons Everyone's Wearing Rose Gold This Season #8
Glittery rose gold heels are exactly what your holiday wardrobe needs.
Steve Madden Irenee Ankle Strap Sandal, $79.95 at Nordstrom
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15 Reasons Everyone's Wearing Rose Gold This Season #9
A sequined cami is practically a requirement during the holidays. Wear this rose gold version under blazers and cardigans during the day, then ditch the outer layer at night.
Moulinette Soeurs Rose Gold Sequined Cami, $98 at Anthropologie
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15 Reasons Everyone's Wearing Rose Gold This Season #10
You can literally see the world through rose-colored glasses with these aviators.
ASOS Oversized Aviator Sunglasses in Rose Gold, $18.50 at ASOS
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15 Reasons Everyone's Wearing Rose Gold This Season #11
FYI: A dress isn’t the only party piece that makes a statement.
ELOQUII Checkered Sequin Maxi Skirt, $139.90 at ELOQUII
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15 Reasons Everyone's Wearing Rose Gold This Season #12
If you think that lace can’t be bold, here’s proof that it can.
H&M Lacy Cuff Bracelet, $7.99 at H&M