Images: Courtesy
All the major fashion houses have been pretty busy revealing their advertising campaigns for the Spring 2020 season with stellar results. So what makes a brilliant ad campaign? A diverse cast? The photographer? A total change in direction from the previous season? Or maybe, just maybe, it’s all three.
Since we’re huge advocates for diversity, we think choosing the right cast is the secret to success. South Sudanese-Australian model Adut Akech already has campaigns for Alberta Ferretti, Valentino, Fendi and Moschino under her belt. Rising star Mona Tougaard (of Somalian, Ethiopian, Danish and Turkish heritage) is the face of Chloe and Ports 1961 and, at 49, modeling royalty Naomi Campbell is finally the face of Vivienne Westwood.
Here are our favorite campaigns of the Spring 2020 season.
Best Spring 2020 Ad Campaigns
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Michael Kors Collection
Michael Kors brought back Rianne Van Rompaey as the face of his brand joined by Ugbad Abdi before the lens of Dutch photographic duo Inez Van Lamsweerde and Vinoodh Matadin.
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Stella McCartney
Amber Valletta fronts the Johnny Dufort-shot ads for Stella McCartney's most sustainable collection yet.
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Gucci
Alessandro Michele sure knows how to knock it out of the park when it comes to Gucci's campaigns. This season he enlisted Yorgos Lanthimos to capture a whole host of faces, including Elibeidy Dani, Hannah Vincent and Rose Daniels.
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Versace
After her epic walk down the Versace runway during Milan Fashion Week, it would've been a crime against fashion if Donatella Versace didn't pick Jennifer Lopez to star in the brand's Spring 2020 campaign.
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Alberta Ferretti
Models-of-the-moment Adut Akech and Vittoria Ceretti star in the brand's Spring 2020 campaign shot by Karim Sadli.
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Salvatore Ferragamo
Paul Andrew transports us to an arid desert for the brand's latest campaign calling upon Abby Champion, Sora Choi and Binx Walton to pose for Harley Weir.
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Moschino
Jeremy Scott has 80s nostalgia covered with Moschino's Spring 2020 campaign featuring sisters Gigi and Bella Hadid, Adut Akech, Imaan Hammam and Kaia Gerber as members of the rock band Moschinorama.
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Marc Jacobs
Marc Jacobs' campaigns are always eye-catching and this season Alexis Ruby, Issa Lish, Jessica Fennix, Sasha Knysh and Vaughan Ollier assembled before the lens of Steven Meisel for the 60s-inspired black and white portraits.
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Lanvin
Glen Luchford captured models Jean Campbell and Selena Forrest for the fashion house's cool campaign.
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Prada
Change is in the air at Prada with Jamie Hawkesworth stepping in as Miuccia Prada's campaign photographer of choice, shooting everyone from Freja Beha Erichsen to Zso Varju for Prada's latest.
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Ports 1961
Karl Templer and Fabien Baron's first campaign as Ports 1961's creative twosome arrives in the form of Steven Meisel-shot ads with Kaia Gerber, Jessica Fennix and Abby Champion making up part of the impressive cast.
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Chloe
David Sims captured Chloe's new campaign complete with Felice Nova Noordhoff, Mona Tougaard and Rebecca Leigh Longendyke.
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Fendi
Rianne Van Rompaey, Adut Akech and Jing Wen became Fendi girls this season as each posed around a playful set for photographer Nick Knight.
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Christian Dior
Maria Grazia Chiuri welcomed back firm forum favorite Ruth Bell to pose solo for photographer Brigitte Lacombe.
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Miu Miu
Liz Collins was a refreshing choice to shoot Miu Miu's latest campaign starring Bella Hadid, Lila Moss and Tang He.
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Prabal Gurung
The brand's latest campaign included a diverse cast with everyone from Yoon Young Bae to Ellen Rosa to Pooja Mor to Vanessa Moody.
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Louis Vuitton
Collier Schorr returned at the request of Nicolas Ghesquière for Louis Vuitton's latest set of ads, shooting models Janet Jumbo, Mariam de Vinzelle and Klara Kristin, to name just a few.
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Valentino
The famous fashion house opted for simplicity this season with Adut Akech, Chai Maximus and Zso Varju flaunting the latest Valentino collection against a stark backdrop.
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Vivienne Westwood
Two decades after her famous tumble on the runway, Naomi Campbell scores her first-ever Vivienne Westwood campaign captured by Juergen Teller.
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Bottega Veneta
Delivering serious summer vacay vibes, Bottega Veneta's campaign features Mica Argañaraz catching some rays aboard a luxury yacht.
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Alexander McQueen
Captured by Jamie Hawkesworth, Imaan Hammam, Felice Nova Noordhoff and Vivien Solari come together for Alexander McQueen's ethereal Spring 2020 campaign.
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Etro
Cass Bird captured everyone from Fei Fei Sun to Lauren Hutton both on location out in the middle of the Hudson River and in the studio.
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Isabel Marant
Rebecca Leigh Longendyke is the new face of Isabel Marant starring in the brand's Spring 2020 campaign shot by Juergen Teller.
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Coach 1941
Jennifer Lopez posed for Juergen Teller at various locations around New York City for Coach's Spring 2020 ad campaign.
