For Sabato De Sarno’s debut Cruise collection as Gucci’s creative director, the designer ventured to London – to the British capital’s Tate Modern to be exact. London, of course, has a special connection with the historic Italian fashion house founded in 1921. After all, it was the place Guccio Gucci was inspired to create his house when working as a luggage porter at The Savoy Hotel toward the end of the 1800s. Fast forward to 2024 and De Sarno showcased his Cruise 2025 offering inside the Turbine Hall of the Tate Modern. Guests like Dua Lupa, Demi Moore, Alexa Chung and Kate Moss made a beeline for their front row seats, situated within the vast show space decorated with masses of foliage. Sabato kept his silhouette strict, attempting to fuse nostalgia and modernity – with a dash of romance. Maxi skirts, elongated bombers, and slouchy denim jeans reigned supreme and the Gucci Blondie bag from 1972 was one of the many leather goods pieces on show.
Read below the reactions of theFashionSpot’s forum members:
“Why even bother to do a show for this?” [Creative]
“It’s worse than I expected. Impossibly bland and lacking any identity whatsoever…” [Frederic01]
“Absolutely Pathetic. A complete waste of money, time, and resources.” [GivenchyHomme]
“Absolutely zero substance or creative point of view. Gucci seems like one of these brands that’s waiting for a creative director and meanwhile we’re experiencing collections ‘by the studio’.” [Thefrenchy]
“Gosh this is hard to watch. He got absolutely no clue what he’s doing here. No voice, no vision, no direction. It’s so dire that they’re even trying to throw some (early) Alessandro in the mix to see if it sticks, which is hilarious given everything that happened.” [Marc10]
“Embarrassing, lifeless and not necessary.” [Ihhbl]
“Why show at Tate Modern if you can’t relate to the place at all. A huge miss.” [matheus_s]
“A parade of stuff. It’s too merchandised oriented for me. You see all the categories and it’s so obvious! The worst thing about the collection is the styling! You can make boring clothes but style them in a fabulous way. Here it was a complete mess.” [Lola701]
“There is nothing desirable about sloppy jeans, boxy skirts , its all so juvenile. Gucci has truly fallen. The shoes and bags are atrocious! Sabato De Sarno is definitely going to be thrown out soon.” [disco54]
See all the looks from the Gucci Cruise 2025 collection and join the conversation, here.
