One way is by looking at the label of ingredients. In a time and place where living green and organic is the new black, thanks to a little fruit call the Açaí berry, we can do good both beauty-wise and earth-wise.
The Açaí berry is harvested in Brazil and carries the most powerful antioxidants of any fruit known today. More powerful than blueberries, red grapes, and even pomegranates, it gives the greatest benefits to protect skin cells and works to reverse some of the damage that is a result of our daily exposure to harsh elements like the sun and cold.
The antioxidant-filled berry is able to kill free-radical scavengers that break down the collagen and elastin of skin, as well as attack the skin’s immune system. Açaí berry extract contains phytoserols, which protect collagen to keep our skin wrinkle-free and hydrated. It is also rich in flavanoids, which help to fight inflammation and preserve the skin’s resistance and protective barriers to lessen the likelihood of premature aging.
Kiehl’s is one such brand, offering a broad selection of cutting edge Açaí-formulated products made from the finest natural ingredients that are animal-friendly, certified organic, 100% natural, and packaged in 100% post consumer recyclable material. Other brands like Sugar and Pangea Organics are also following suit, using Açaí and all-natural ingredients rather than harsh chemicals that can be destructive to both our skin and the earth.
This little fruit also seems to be popping up everywhere from health food stores to the local mini-mart, usually found in concentrated drinks, capsules, and even energy bars.
