There’s no question that YouTube has revolutionized beauty. The forum provides its eager users with countless hair, makeup and nail how-tos, while also helping catapult the careers of standout influencers to superstar levels. Last year, Advertising Age ranked the top style and beauty vloggers based on their monthly earnings and no one’s going home with less than $14,000 a month (that’s after YouTube gets its cut, too). Beauty vlogger Zoe Sugg, aka Zoella, has joined the annals of Madame Tussauds, Lisa Eldridge landed a gig as creative director of Lancôme and Michelle Phan, on top of practically being the face of YouTube, is the founder of a multimillion dollar beauty product subscription service, an author and, most recently, a video game voiceover actress.
When perfecting our nail art or eyeshadow, we often turn to these dexterous go-getters. That said, there are quite a few lesser-known beauty gurus whose talented tutorials deserve just as much recognition. YouTube is practically brimming with channels that are like candy for your corneas. The “real” aspect of vloggers is what makes watching their videos so addictive. They provide useful insights and witty banter while applying a highlighter or using a hair tool, making their tutorials a pleasure to watch — and earning them a fervent fan base (ourselves included).
Here, 10 of our favorite YouTube beauty vloggers to bookmark right now for all of your primping needs.
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9 best beauty vloggers
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IAMKARENO
User: IAMKARENO
Michelle Phan-favorite Karen Yeung is as talented with a mascara wand as she is with her editing software. The L.A.-based beauty guru’s highly stylized videos are insanely creative and just as informative. Get ready to master festival-worthy foiled freckles, the new pastel hair trend, Japanese makeup techniques and more, all while watching something akin to The Science of Sleep meets the art of hair, makeup and fashion. It’s no wonder the talented Tuber has amassed over a million subscribers since she uploaded her first video a little over three years ago.
Image: @iamkareno
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DesireePerkinsMakeup
User: DesireePerkinsMakeup
Los Angeles-based Desi Perkins is one of the most down-to-earth YouTube beauty gurus — she even let her husband do her makeup (how cute!) per the request of her viewers. The Latin beauty has killer makeup skills, especially when it comes to eye makeup. She can crease contour like no other and picks the most vibrant color combos.
Image: @desimakeup
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MakeupBySona
User: MakeupBySona
Not only is Sona Gasparian brilliant with makeup how-tos, but her beauty blog is equally impressive. The L.A.-based Armenia native has only been vlogging for three years, but already has quite the following thanks to her beautifully curated videos.
Image: @simplysona
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Glamtwinz334
User: glamtwinz334
Kelsey and Kendra are very into drugstore finds and simple makeup, but their area of expertise is definitely hair — especially curly hair. The two sisters are all about showing viewers how to keep locks healthy and style natural curls to perfection.
Image: @glamtwinkels1
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Nguerriero19
User: nguerriero19
Nicole Guerriero is gorgeous, so it's no wonder she can pull off all of her celebrity how-to videos where she recreates the makeup of stars like Rihanna and Kylie Jenner. The 30-year-old also uses a great mix of cosmetics ranging from high-end to drugstore and is hilarious with her commentary (shout-out to her cute pet cat who makes an appearance in some of her videos). She’s also the founder of skincare line Best Damn Beauty.
Image: @nicoleguerriero
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Cutepolish
User: cutepolish
Sandi is a super bubbly Canadian nail guru who teaches viewers everything from shaping nails to intricate nail art designs that range from cartoon characters to emojis. Her step-by-step instructions make it easy for a nail art beginner to perfect a beautiful design.
Image: @cutepolish
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Start2finishmua
User: start2finishmua
Missy Lynn is an Air Force veteran who also happens to be talented in the hair, makeup and styling departments. And if that wasn't enough, the L.A.-based vlogger has also collaborated with BH Cosmetics to create her own palette filled with bold colors packed with pigment
Image: @missylynn
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Frmheadtotoe
User: frmheadtotoe
Vlogger Jen uses her YouTube channel to cover everything from hair tutorials to wedding day makeup. Each month, she discusses her favorite products in detail and has a plethora of hair videos to nail any type of style, from a faux-hawk to Ariana Grande hair and makeup.
Image: @frmheadtotoe
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Givegoodface
User: givegoodface
Jordan Liberty has been a professional makeup artist and photographer for over 10 years and his YouTube channel is filled with high quality videos with models of every ethnicity. He’s all about real world tips and tricks and spreading the makeup love among a diverse set of women. If you're a makeup newbie, then this should be your go-to guy. He’s got it all covered — from an everyday natural look to multiple contour how-tos and even Halloween must-sees. Each time we finish one of his tutorials, we feel one step closer to pro status.
Image: @notamagicwand
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BritPopPrincess
User: BritPopPrincess
Patricia Bright is a British beauty who is full of energy in every one of her tutorial videos. She also has great taste in music — her background tunes are always super cool and give even more energy to the video (if that's even a thing). We love that she does full beauty looks that include hair, makeup and even her fragrance. Patricia also shares personal tricks with viewers like slicking down baby hairs with a toothbrush and using a head scarf to keep hair in place before heading out.
Image: @PattyOLovesU
