Are Korean Beauty Products Worth the Hype? Blogger Emily Schuman Finds Out

August 12, 2015

All the beauty websites and magazines I’ve been reading these days tout the benefits of Korean skincare products and even though there are American brands that I am loyal to, I’ve slowly started to experiment outside of my beauty comfort zone. I wanted to know more, so I tested five popular Korean beauty products to see which ones would become a staple in my skincare routine.

Emily Schuman created the uber popular Cupcakes and Cashmere in March 2008 as a way to document the things she loved. More than a blog, it is a mantra and aesthetic that celebrates the little pleasures in life. The site encourages and inspires readers through fashion, food, beauty and interior design. In 2015, Emily released her second book Cupcakes and Cashmere at Home and debuted the Cupcakes and Cashmere clothing line. She lives in Los Angeles with her husband, daughter and three cats.