Last night, at the stroke of midnight, histoRih was made. Fenty Beauty by Rihanna, possibly the most anticipated makeup line of 2017 — and for a year that saw the debut of KKW Beauty and Pat McGrath’s permanent line, that’s saying a lot — launched in a staggering 17 countries worldwide.
The groundbreakingly inclusive range includes 40(!) foundation shades, mattifying powder, blotting papers, primer, brushes, a sponge, a universally flattering lip gloss, a wide selection of contour sticks and a host of glittery highlighters in inventive (and exquisitely named) shades that will have you literally shining bright like a diamond. Two years after cryptically trademarking the name Fenty Beauty, Rih more than delivered the goods (to women of every skin tone, all over the globe).
The line, which is now available to shop in Sephora stores, on Sephora.com and at FentyBeauty.com, is also financially accessible. The most expensive products (the powder highlighters and liquid foundations) ring in at $34.
Of course the packaging is millennial pink; Image: Fenty Beauty by Rihanna
What are you waiting for? Get shopping; get experimenting. “Makeup is there for you to have fun with,” says Rih. “It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
That said, if you do crave structure, Rihanna and her Global Artistry Team (James Kaliardosas, Priscilla Ono and Hector Espinal) specify that the optimal “Fenty Face” begins with a soft matte filt’r (care of the primer and/or foundation), followed by a strategically placed, dimensional highlight. To maintain said Fenty Face, blot wherever and whenever necessary throughout the day.
Now, without further ado, click through the slideshow below to shop the full Fenty Beauty by Rihanna line. To help guide your spending, we’ve indicated which products Rihanna, editors and makeup artists are particularly nuts for.
Fenty Beauty by Rihanna
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Fenty Beauty by Rihanna
Gloss Bomb Universal Lip Luminizer, $18 at Sephora
(A Rihanna favorite.)
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Fenty Beauty by Rihanna #2
Invisimatte Blotting Paper, $16 at Sephora
Invisimatte Blotting Paper Refill, $10 at Sephora
(A Rihanna favorite.)
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Fenty Beauty by Rihanna #3
Pro Filt'r Instant Retouch Primer, $32 at Sephora
(A Rihanna favorite.)
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Fenty Beauty by Rihanna #4
Invisimatte Blotting Powder, $32 at Sephora
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Fenty Beauty by Rihanna #5
Killawatt Freestyle Highlighter Duo in Ginger Binge/Moscow Mule, $34 at Sephora
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Fenty Beauty by Rihanna #6
Killawatt Freestyle Highlighter Duo in Girl Next Door/Chic Phreak, $34 at Sephora
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Fenty Beauty by Rihanna #7
Killawatt Freestyle Highlighter Duo in Lightning Dust/Fire Crystal, $34 at Sephora
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Fenty Beauty by Rihanna #8
Killawatt Freestyle Highlighter Duo in Mean Money/Hu$tla Baby, $34 at Sephora
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Fenty Beauty by Rihanna #9
Killawatt Freestyle Highlighter in Metal Moon, $34 at Sephora
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Fenty Beauty by Rihanna #10
Killawatt Freestyle Highlighter in Trophy Wife, $34 at Sephora
(A Rihanna/makeup artist favorite.)
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Fenty Beauty by Rihanna #11
Match Stix Matte Skinstick in Almond, $25 at Sephora
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Fenty Beauty by Rihanna #12
Match Stix Matte Skinstick in Amber, $25 at Sephora
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Fenty Beauty by Rihanna #13
Match Stix Matte Skinstick in Bamboo, $25 at Sephora
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Fenty Beauty by Rihanna #14
Match Stix Matte Skinstick in Caramel, $25 at Sephora
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Fenty Beauty by Rihanna #15
Match Stix Matte Skinstick in Cocoa, $25 at Sephora
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Fenty Beauty by Rihanna #16
Match Stix Matte Skinstick in Espresso, $25 at Sephora
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Fenty Beauty by Rihanna #17
Match Stix Matte Skinstick in French Vanilla, $25 at Sephora
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Fenty Beauty by Rihanna #18
Match Stix Matte Skinstick in Honey, $25 at Sephora
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Fenty Beauty by Rihanna #19
Match Stix Matte Skinstick in Ivory, $25 at Sephora
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Fenty Beauty by Rihanna #20
Match Stix Matte Skinstick in Latte, $25 at Sephora
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Fenty Beauty by Rihanna #21
Match Stix Matte Skinstick in Linen, $25 at Sephora
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Fenty Beauty by Rihanna #22
Match Stix Matte Skinstick in Maple, $25 at Sephora
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Fenty Beauty by Rihanna #23
Match Stix Matte Skinstick in Mocha, $25 at Sephora
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Fenty Beauty by Rihanna #24
Match Stix Matte Skinstick in Peach, $25 at Sephora
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Fenty Beauty by Rihanna #25
Match Stix Matte Skinstick in Porcelain, $25 at Sephora
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Fenty Beauty by Rihanna #26
Match Stix Matte Skinstick in Sand, $25 at Sephora
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Fenty Beauty by Rihanna #27
Match Stix Matte Skinstick in Suede, $25 at Sephora
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Fenty Beauty by Rihanna #28
Match Stix Matte Skinstick in Truffle, $25 at Sephora
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Fenty Beauty by Rihanna #29
Match Stix Matte Skinstick in Walnut, $25 at Sephora
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Fenty Beauty by Rihanna #30
Match Stix Matte Skinstick in Wheat, $25 at Sephora
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Fenty Beauty by Rihanna #31
Match Stix Shimmer Skinstick in Blonde, $25 at Sephora
(Fenty Beauty's Shimmer Skinsticks are endorsed by the Cut.)
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Fenty Beauty by Rihanna #32
Match Stix Shimmer Skinstick in Chili Mango, $25 at Sephora
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Fenty Beauty by Rihanna #33
Match Stix Shimmer Skinstick in Confetti, $25 at Sephora
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Fenty Beauty by Rihanna #34
Match Stix Shimmer Skinstick in Ridiiic, $25 at Sephora
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Fenty Beauty by Rihanna #35
Match Stix Shimmer Skinstick in Rum, $25 at Sephora
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Fenty Beauty by Rihanna #36
Match Stix Shimmer Skinstick in Sinamon, $25 at Sephora
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Fenty Beauty by Rihanna #37
Match Stix Shimmer Skinstick in Starstruck, $25 at Sephora
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Fenty Beauty by Rihanna #38
Match Stix Shimmer Skinstick in Trippin, $25 at Sephora
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Fenty Beauty by Rihanna #39
Match Stix Shimmer Skinstick in Unicorn, $25 at Sephora
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Fenty Beauty by Rihanna #40
Match Stix Shimmer Skinstick in Yacht Lyfe, $25 at Sephora
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Fenty Beauty by Rihanna #41
Pro Filt'r Soft Matte Longwear Foundation in 100, $34 at Sephora
(A Rihanna favorite — again, not shade specific.)
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Fenty Beauty by Rihanna #42
Pro Filt'r Soft Matte Longwear Foundation in 200, $34 at Sephora
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Fenty Beauty by Rihanna #43
Pro Filt'r Soft Matte Longwear Foundation in 300, $34 at Sephora
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Fenty Beauty by Rihanna #44
Pro Filt'r Soft Matte Longwear Foundation in 400, $34 at Sephora
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Fenty Beauty by Rihanna #45
Portable Contour & Concealer Brush, $24 at Sephora
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Fenty Beauty by Rihanna #46
Portable Highlighter Brush, $24 at Sephora
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Fenty Beauty by Rihanna #47
Portable Touchup Brush, $24 at Sephora
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Fenty Beauty by Rihanna #48
Cheek-Hugging Highlight Brush, $32 at Sephora
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Fenty Beauty by Rihanna #49
Full-Bodied Foundation Brush, $34 at Sephora
(A Rihanna favorite.)
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Fenty Beauty by Rihanna #50
Precision Makeup Sponge, $16 at Sephora
(A Rihanna favorite.)
