Flesh, the brainchild of Revlon Chief Creative Officer (and former Allure Magazine Editor-in-Chief) Linda Wells, is officially hitting the shelves. The new brand has a lot going for it: In addition to Wells’ unique vision and expertise, it’ll also be coming out of the gate strong with a 40-shade foundation line, officially joining the ranks of fellow inclusive beauty brands like Fenty Beauty, Cover Girl and Dior.
Along with the foundations, Flesh is launching a lineup of 12 products, including everything from a nine-pan eyeshadow palette to the provocatively named Fleshpot Eye & Cheek Gloss, each more aesthetically pleasing than the last. The full collection launches online at Ulta on June 24 and will be available in stores starting July 8. Read on to get the full breakdown on the exciting new makeup products.
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This article originally appeared on TotalBeauty.com
Flesh - the Buzzy New Inclusive Makeup Brand
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Flesh
Firm Flesh Thickstick Foundation, $18 at Ulta
We must give credit where credit is due to the hilarious name. Then, there's the product itself: It delivers medium coverage with a gorgeous, luminous finish and the stick formula makes it easy to use on the go. We also love the fact that the 40 shades range from "Froth" and "Milk" all the way to "Coffee" and "Espresso."
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Flesh
Swipe Flesh Lip Color, $24 at Ulta
This velvety compact-form lipstick is buildable and layerable with a satin-matte finish which makes it perfect for adding a je ne sais quoi-infused finishing touch on your makeup look. It comes in eight shades (ranging from sedate nudes to vibrant orange and fuchsia) and the fingerprint design adds a fun touch.
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Flesh
Fleshpot Eye & Cheek Gloss, $20 at Ulta
Out of all the cheeky product names, this is the one Wells got pushback on from her lawyer — luckily, she was able to convince him it was the right choice. The product itself is runway-inspired, so it has a bit of an editorial feel...though the gold and peach pigment-packed glossy finish is quite flattering and surprisingly easy to wear.
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Flesh
Fresh Flesh Illuminating Primer, $32 at Ulta
This gorgeous primer combines subtle photo-reflecting agents along with moisturizing humectants like vitamin B5 and glycerin to boost your glow on all levels while creating a smooth, hydrated canvas on which to apply your makeup.
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Flesh
Flesh to Flesh Highlighting Powder, $28 at Ulta
Available in six shades with a range of undertones and depth, this highlighter has a luxuriously creamy feel even though it's a powder.
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Flesh
Fleshy Lips Lipstick, $18 at Ulta
With a sheer, easy-to-wear formula, this lightweight lipstick comes in four shades to suit a variety of skin tones.
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Flesh
Strong Flesh Lipstick, $18 at Ulta
Looking for a bolder look? This lipstick range has a stronger color payoff and a more adventurous shade range.
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Flesh
Tender Flesh Blush, $26 at Ulta
This mica-infused blush comes in eight pigmented shades and boasts a buttery smooth application. And again, we're falling hard for that embossed fingerprint design.
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Flesh
Touch Flesh Highlighting Balm, $18 at Ulta
Who doesn't love a good highlighter stick? They're so perfect for midday touch-ups and the balmy sheen adds a lived-in look to your glow. This one comes in four shades, including a pearly white, a frosty pink, a decadent copper and a rich bronze.
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Flesh
Fleshcolor Eyeshadow Palette, $38 at Ulta
Everyone needs a good palette of neutrals on hand…especially when said palette also happens to include an arresting shade of pink. You've got everything you need with this one, from a matte black for intensifying your lash line to a satiny eggshell for highlighting on the brow bone and inner corner.
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Flesh
Ripe Flesh Glisten Drops, $28 at Ulta
These versatile, mica-packed highlighter drops can be worn alone, layered or mixed with foundation.
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Flesh
Proud Flesh Matte Liquid Lip Color, $20 at Ulta
What is life without a really hardy liquid matte lipstick? These lippies deliver on the pigment front and boast a lightweight texture as well.
