The shade is a limited-edition reddish-orange hue called Restless, which Jenner advertised on her Instagram earlier today. The bottle for the $30 shade has Jenner’s signature on it, so you can remember who created the shade every time you reach for a tube.
It’s actually the perfect shade for the season – a coral lip is always a great way to rethink a traditional red once the weather gets warmer. And given the Kardashian-Jenner clan’s uncanny ability to move product, we wouldn’t be surprised to see this one fly off the shelves. You can buy the shade now at Estée Lauder.
[via @kendalljenner]