I’m, in general, a big proponent of shutting everything down for set periods of time. Turning off your phone, stepping away from the computer, and going for a walk without telling anyone where you’re going is one of the single most liberating things you can do for yourself. And in the case of the No Mother’s Day campaign, that already moving action is also on-message. (Also: you should show your mom you love her everyday, not just on Mother’s Day / Mother’s Day is just another Hallmark holiday designed to sell stuff / please don’t give people any reason to think you’re kidnapped or dead.)
“No Mother’s Day” might not be the right fit for every mom, but if I were a mother, I’d spend my Sunday off the grid.
Campaign video featuring Turlington, Jennifer Connelly, Kelly Rutherford, Ann Curry, Blythe Danner, Debra Messing, Dayle Haddon, Tonya Lewis-Lee, and Heather Armstrong (Dooce) below:
Image via Michael Carpenter/ WENN.com
