But American Apparel took a different tack this time around, and I’m not sure whether the retailer’s latest advertising effort is admirable or totally cynical. To model their line of “Advanced Basics”, American Apparel tapped someone with advanced style, in the Ari Seth Cohen sense. Jacky’s long gone grey, but her high cheekbones, sharp features, and long hair make her a kind of standard American Apparel model, just one who’s fallen through a hole in the fabric of space/time.
She looks wonderful, casual, and chic — in most of the photos. If the brand hadn’t insisted on shooting her in an obligatory legs-wide-open pose, I’d admire their attempt to show young women a different kind of style role model. Jacky wears violet tights and a super-snug leotard in the crotch shot, and her apparent discomfort gives up American Apparel’s shock-and-awe motives, its attachment to the scandal mill.
Images American Apparel FB
[h/t Refinery29]
