Longchamp president (and son of the founder), Phillipe Cassegrain has said that Longchamp has a long history of collaborating with artists (British artist Tracy Emin designed a limited edition Longchamp bag in 2004), and that with Moerman, the French luxury brand tried to make the project more than the mere slapping of a print on any bag. Instead, these handbags are works of art.
One of Moerman’s art installations at the Longchamp Soho event
Some of Moerman’s Longchamp handbags on display at the Longchamp Soho event
Photos courtesy of the Fashion Spot forums and Sharon Feiereisen.
