Sarah-Jane Clarke and Heidi Middleton’s exclusive new lingerie line for Myer is a knockout collection of playful separates, modelled in the equally exuberant campaign by Aussie bombshell Jess Hart. Epitomising the spirit of Sass & Bide with her golden skin (presumably helped along with a little airbrushing) and famous gap-toothed smile, Jess looks every bit the Australian mega-babe in bold colours, feminine lace, playful prints and delicate hardware detailing.
The collection is sexy, but not explicitly so. It retains a Sass & Bide bite by mixing traditional lingerie staples with contemporary elements, with French navy and coquettish lace meeting unexpected cut-outs and bright pops of neon.
