It looks like Marc Jacobs still hasn’t gotten over that time earlier this year when graffiti artist Kidult spray-painted “ART” in giant hot pink letters across the designer’s Soho boutique. Always a master of turning lemons into overpriced novelty t-shirts, at the time Jacobs responded to the incident by releasing a limited-edition pink tee printed with a photo of the graffiti-d store. It sold for the happy price of $689.
If the designer’s run-in with Kidult did serve as a source of inspiration for the Marc by Marc Jacobs Spring 2013 campaign (which popped up in the tFS Forums a few hours ago), I would like to take this opportunity to caution all graffiti artists against vandalizing Jacobs’ boutiques in the future. You can’t win. Unless you want to see your subversive action beaten down into a rich white man’s (when people talk about “the man” I’m pretty sure they’re talking about Marc Jacobs) fantasy of cool, your witty/challenging social statements would be more effective elsewhere.
Juergen Teller lensed the ads for Marc by Marc Jacobs, and even though they’re visually interesting, and very Marc (colors and chaos and grit are the New York designer’s bread and butter), they’re practically a parody of themselves.
Questions: Who wears brand new white pumps to an abandoned lot, unless they want to customize them with a DIY cat pee print? I can actually understand why the model on the right is hanging between the two walls instead of sitting on that so-called toilet, but who chooses the most disgusting bathroom of all time for their book-reading? Contrary to what the photographs above suggest, I don’t think it’s actually true that young graffiti artists are lunatics.
I think this is an ad only for people that have so much money they need to go throw some in that toilet.
Previously:
