A couple of days ago, Forbes urged companies hoping to capitalize on the meme for marketing purposes to “Forget the Harlem Shake and Do Your Own Dance,” and even though I largely agree with that advice, I’m glad Topshop didn’t take it. You should watch the clip for yourself, but the models are charming and the video seems spontaneous, not like the product of a corporate brainstorm. Language like “STORM YOUTUBE” might be overkill, but Cara and Jourdan’s performances are not.
