What I’m saying is: it’s no secret that editor Anna Wintour lets advertising and editorial cross-pollinate, but Vogue has plenty of incentives to feature the iPad Mini with or without an Apple advertising relationship — the fashion glossy wants people to buy the tablet, download their app, get a digital subscription, all so that the Vogue brand can live in perpetuity. Everything about the above photo works on me: the shot features a girl with bangs sitting at a coffeeshop, wearing a million rings (“Ring parties are the new arm parties,” Fashionista’s Lauren Sherman declared earlier this month) and reading something (Elle, surely) on an iPad Mini. I saw this, and had an immediate gut reaction: Must get bangs, must buy rings. I haven’t acted on either impulse — am currently showing lots of forehead and typing with bare, unmanicured fingers — but a couple days later, I did finally download Vogue’s app onto my iPad Mini (I’d been resisting).
If Apple products are already treated like accessories by an authority like Vogue, I can only imagine the fashion spreads we’ll get if and when the tech company releases an actual accessory. According to PatentlyApple, yesterday the US Patent & Trademark Office published a patent application from Apple “that reveals an advanced wearable computer in the form of a bracelet that could double as a watch.” It’s a snap bracelet, which light of my life, fire of my loins — snap bracelets deserve a comeback like nothing else. The so-called iWatch will allow the wearer to adjust a playlist, review call history, respond to a text message with a virtual keyboard and most importantly, feel like the singularity really is near.
Image via the TFS Forums
Related:
