Asked in the accompanying interview whether he thinks fashion photography should be beautiful, Lebone says, “Not really it gets boring doesn’t it. But fashion photography is fundamentally about selling aspirations through clothes. And most people aspire to beauty. So it follows that fashion photography should be beautiful to serve its main purpose. But there is a bit of space around the edges to work within fashion and achieve something more than this, and this is where it becomes interesting.”
The issue features another equally good-weird shoot by the same creative team starring “model-of-the-moment” Cara Delevingne, which you can see here.
Images via i-D
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