It was big news when Calvin Klein Underwear first released the print images for the brand’s fall campaign starring Christy Turlington. The American model’s earlier work for the New York City design house (she first appeared on the Calvin Klein catwalk in 1987) is the stuff of fashion legend; now Turlington is 44 and still, to put it mildly, stunning.
The brand has just released a video counterpart to the print ads, which is geared to sell “iconic new bras, re-imagined for every woman.” Speaking personally, I’m not reaching for my wallet so much as I’m marveling over the model’s good looks and Calvin Klein’s ample advertising budget. I would extend my congratulations to both parties (for their bod and cash, respectively), but I’m too busy getting a contact high from the speech Turlington delivers as part of the video:
“Clothes tell a story. Sometimes it’s true, sometimes it’s what you want people to think. But this is what I really feel. It’s not a secret, just personal. You might be surprised. Just between you and me.”
Translation: I am trying to make buying underwear seem like a meaningful, near-mystical experience. Also, we hired the same guy who did Brad Pitt’s Chanel ads to write this.
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