To kick off the initiative, they’ve teamed up with iconic British heritage brand Burberry and the store has been decorated with a plethora of Burberry displays throughout. As you can imagine, it’s mainly trench coats galore! Running through the end of October, they’ve got a few other treats up their sleeves too, such as a special Art of the Trench feature. Store-goers will be treated to a live projection of fifty French icons wearing that famous Burberry trench coat out and about around Paris.
To further fuel the furor, a special Burberry pop-up store has also opened up inside Printemps, which aims to transport shoppers right into the very heart of London. Plus, it’s selling exclusive rock-chic style products for both men and women, which are no doubt set to become collectors’ pieces.
Check out the cool Burberry Python jacket and studded leather bag that feature as part of the exclusive collection above. You can find about more about the campaign on the Printemps site
