Making fun of people who participate in an advertiser-created retail holiday as a way of encouraging people to further participate in said holiday — that’s a little too much hypocrisy for my delicate sensibilities.
Also not helping: the not-so-vaguely sexist ‘3-way girl fight’ (as the company’s Facebook copy puts it) at the center of the clip.
Here are the upsides: The ad is titled ‘Supermodels on a Rampage’ (a cute & clever play on the brand’s name) and stars the lovely Chrissy Teigen, Hannah Davis and Tori Praver.
[h/t WWD]