The campaign for the second H&M New Icons model-inspired collection has leaked online. We spotted it in the tFS Forums, where it was sourced to the Chinese social networking giant, Weibo. For Fall 2013, the range was created based on the street style of catwalkers Joan Smalls, Daphne Groeneveld, Lindsey Wixson and Liu Wen.
According to the available Spring campaign preview images, this season, the collection drew upon the so-called ‘off-duty’ looks of Andreea Diaconu, Jourdan Dunn, Nadja Bender and Sui He.
