Now that he’s retired from soccer, David Beckham’s been forced to find other activities to occupy his fine self. You can say he’s been keeping pretty busy—in addition to launching a men’s and boy’s bodywear line at H&M, he’s lent his eye to design a collection for Belstaff and is juggling partnerships with Adidas and Coty. Sounds like a lot, but it seems these projects simply aren’t enough for the hunky ex-footballer, who is said to be shopping around the idea of a casual sportswear label to a few big licensing companies.
WWD says Beckham has already sat down with Li&Fung a few times, although no one from the conglomerate offered to comment. Apparently, Beckham is looking to build a lifestyle brand bearing his name, which doesn’t seem like too much of a huge feat, considering his manager is Simon Fuller, CEO of XIX entertainment—the guy who helped Victoria Beckham start her now-successful label. It looks like David is in good hands on this one.
Sportswear definitely suits Beckham, although we do wish he would branch out into men’s ready-to-wear. If anyone can wear a suit, and look downright delicious in it, it’s David. We wager a high-end line might do well under his name (with the right design team and management, of course). But, stick to what you know, we suppose. For Beckham, that appears to be athleticwear.
There are few details about Beckham’s big project, but we’ll be sure to keep you updated as they come to light.
