To mark the one-year anniversary of its dedicated plus-size range, Modcloth conducted a survey of over 1,500 women about the current state of the plus-size clothing market. The verdict? For the majority of women surveyed, shopping is an unpleasant experience.
Over 65% of respondents agreed: “The retail industry ignores the needs of plus-size women.”
74% of plus-size women feel “frustrated” when they’re in a store and over 80% said that they’d spend more on clothing if there were more options available in their size.
Over the past year, Modcloth has grown its plus-size vendors from 35 to 160 to meet the demands of this fast-growing segment which, according to the retailer’s internal figures, is projected to double in sales volume from 2013 to 2014.
Related: Who’s Really Driving the Thin Trend? Some Believe Consumers Want to See More Body Diversity
