The book, currently available for pre-order, is chock-full of tips from the expert media maven on how to build your personal brand in a professional manner. Today, WWD revealed the cover for the book, which features a coffee cup imprinted with a bright red lipstick stain. “The coffee cup exemplifies work — the working person,” Licht explained. “Every day of my life, I look down at my cup and there [are] red lips on it. If there is an icon that represents me, that would be it.” We’d say the lipstick-smeared coffee cup is a familiar sight to plenty of working women.
Licht enlisted the help of her boss, Donna Karan, to pen the foreword for the book, which is a guide to landing your dream job (and kicking butt at it) and building your online persona. This is obviously shaping up to be a must-read for the fashion set as well as folks outside the industry looking to amp up their online presence. You can pre-order the book at Barnes & Noble and at Amazon.co.uk. The book will officially hit shelves in May.
[via WWD]
