Today, MAC announced “Wrecking Ball” singer Miley Cyrus as the brand’s latest spokesperson for its Viva Glam campaign. The international star will be launching a hot pink lipstick called Amplified ($16) and a matching sparkling hot pink lip gloss ($15) at North American locations and online on January 22, 2015.
Every cent of the selling price of Viva Glam lipstick and lipglass will go toward helping women, men and children affected by and living with HIV/AIDS. Miley tweeted the news of the announcement to her 18.7 million followers this afternoon.
IMAGE: COURTESY OF MAC