Image: Matt Irwin/Redken
Park joins the likes of Lea T., Chiara Ferragni and Sky Ferreira, who have posed for the brand. The buzzy model’s campaign will be unveiled in 2015 and Redken says that she will be debuting a new “extreme hair transformation,” taking it “to new lengths” once it drops. For her first set of ads, she will promote the “Extreme” six product hair care line, which promises to strengthen damaged hair. Given her penchant for wild styles and dramatic color, Park is the perfect poster child for the line.
We wonder, what will Park’s extreme transformation be this time? A Rihanna red shade? A mermaid ombré? Guess we’ll just have to wait and find out!
