This is certainly a fresh take on the usual cover model and a sign of how influential bloggers have become, as well as Eva Chen’s faith that they will continue to be a driving force in the fashion industry. The social media following for the trio is about 4 million plus total, so it will be interesting to see if such a strong fan base will translate into sales.
It’s a bold and exciting move from Chen, who may be blazing some serious trails for mainstream fashion magazines. We wager that there will be a lot of eyes monitoring the performance of this issue. If it proves to be a success, it could mean the start of a new era.
[via Lucky]
