And for a few Beliebers, it was. It seems that while many were down with the campaign, some were not too keen on seeing their collective imaginary boyfriend in a topless embrace with model Lara Stone. A few Beliebers took to social media to offer Stone some death threats.
“I’ll kill that girl,” one @ameliebelieber6 wrote, adding gun and knife emojis so you know she means business. Another wrote, “hi bitch i hate u. touch justins d*** again and ill kill u im not joking.”
On Instagram, a fan says “f***k me,” accompanying their text with an x-symbol emoji and a gun, to express discontent at the photo.
But not all Beliebers are here for the nastiness. One level-headed fan commented on Instagram: “Threatening someone’s life is disturbing… I think it’s disgusting when they all attack one person because your in a photo shoot with them… Your idol has grown up maybe it’s time some of us should as well.”
Clumsily, but well-put.
[via TMZ, @justinbieber]