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Now, it seems that the retailer has finally turned a corner and restored some much-needed fashion credibility. M&S is putting its recent boost in sales all down to a simple 70s suede skirt, which was papped being worn by international style icons, like Olivia Palermo and Alexa Chung during key Fashion Week events. The £199 skirt isn’t available until tomorrow, and there’s already a waiting list in place. Plus, it’ll only be available in select M&S stores. Exclusive much? It’s hard to believe that we’re talking about M&S!
So, what else can we expect from a brand that now dresses the FROW? Well, it seems that the retailer is set on upping the fashion stakes even more by announcing the launch of an exclusive Shoreditch-inspired capsule collection. Shoreditch is, of course, the hipsters go-to in East London and is quite possibly the polar opposite of how M&S is perceived.
The Shoreditch-inspired collection isn’t all Dr. Martens and fishermen’s beards, however, as that would obviously leave the usual M&S customer quaking in their boots, but rather a watered-down version of the hip trends applied to some much-loved staples. We can expect cool items like dungarees and denim jackets, though!
All in all, the M&S Limited London capsule collection will feature 16 pieces, manufactured in its eco-approved factories with an aim of reflecting London’s bold, much sought-after style. For now, you can check out a sneak peek of a sketch from the collection above, but rest assured that you’ve only got to wait until 28 May when you’ll be able to shop the collection for yourself in select M&S stores.
