Today, however, it’s Poppy who’s trending as she’s just been announced as the first-ever Jo Malone London Girl, the new global face of the brand. As a genuine fan who’s admittedly worn several of the brand’s scents over the past decade or so, she’s the perfect choice as ambassador.
If you can smell a Poppy scent about to launch at Jo Malone to celebrate her ambassadorship, think again. The collaboration will be more about Poppy sharing her genuine love for the brand, rather than conjuring up a new fragrance.
To kick off the partnership, Poppy is set to host two exclusive events. The first will be a ball with a modern twist, and the second will see her jetting off to Los Angeles in May to host an intimate dinner “celebrating English roses.” The theme seems to be a match made in heaven as Poppy is indeed an English rose and has confessed that her first go-to scent of choice as a young woman was the Red Roses fragrance.
[via WWD]
