Jason Wu and Julianne Moore are teaming up with Saks Fifth Avenue and the Entertainment Industry Foundation to peddle fashion for a good cause. The foursome is getting together to support the EIF’s Stand Up to Cancer project, with a Wu-designed T-shirt.
For this project, Wu created a $35 dollar T-shirt printed with an abstract image of a key against a background of clouds and artful scribbles.”There are so many graphic Ts already out there. We felt it was really important to create one that was refined,” Wu said. “And it’s very loud and clear that it is for Key to the Cure. We also really wanted to create something that was elevated, sophisticated and feminine that reflected the essence of the brand.” Proceeds from the top will naturally benefit the charity.
The shirt goes on sale this fall at Saks stores and on the website, as well as at the Saks off Fifth e-store. All proceeds from the collection will benefit Stand Up to Cancer, so you can go to bed at night knowing your shopping addiction has actually helped someone. What a sweet feeling it is.
[via WWD]
