J.W. Anderson’s designs mark the first time Coke is using photography on its bottles. “I view Diet Coke as a pop-culture icon so I was excited to have the opportunity to put my stamp on Regret Nothing,” Anderson said. “You can expect something completely different with lots of cool surprises.”
Anderson joins the ranks of past Diet Coke designers Karl Lagerfeld, Jean Paul Gaultier, Marc Jacobs and more who have put their spin on the iconic bottle. Expect to see the designs hit shelves starting August 17.
[via Vogue UK]
