Joined by Sydney’s style set including Samantha Harris and Natalie Roser, to name a few, Mimi discussed the inspiration behind her Cheeky Swim range, while models paraded the 16-piece range against the picturesque Harbourside backdrop.
Check out all the action in our gallery below, and shop the collection here. Plus, if you want to meet the Insta-babe yourself, she’ll be personally meeting fans at Bondi Junction’s Glue Store this Saturday, October 10, from 1 p.m.
Photos: Life Without Andy/Glue Store
Mimi Elashiry Cheeky Swim Launch Double Bay
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Mimi Elashiry Cheeky Swim Launch Double Bay #1
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Mimi Elashiry Cheeky Swim Launch Double Bay #7
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Mimi Elashiry Cheeky Swim Launch Double Bay #8
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Mimi Elashiry Cheeky Swim Launch Double Bay #9
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Mimi Elashiry Cheeky Swim Launch Double Bay #10
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Mimi Elashiry Cheeky Swim Launch Double Bay #11
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Mimi Elashiry Cheeky Swim Launch Double Bay #12
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Mimi Elashiry Cheeky Swim Launch Double Bay #13
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Mimi Elashiry Cheeky Swim Launch Double Bay #14
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Mimi Elashiry Cheeky Swim Launch Double Bay #15
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Mimi Elashiry Cheeky Swim Launch Double Bay #16
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Mimi Elashiry Cheeky Swim Launch Double Bay #17
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Mimi Elashiry Cheeky Swim Launch Double Bay #18