In case you missed the memo, activewear is the fashion of the future, something Beyoncé is clearly aware of having recently launched her own line Ivy Park, much to the chagrin of Lululemon.
Responding to a tweet pointing out the ~similarities~ between Bey’s line and theirs, the activewear ‘originator’ threw some shade at her, kind of accusing the megastar of ripping them off.
“They say imitation is the best form of flattery. maybe Beyonce is so Crazy In Love with our brand she had to create her own,” read the since-deleted tweet.
This, despite both brands pursuing vastly different marketing strategies and aesthetics (check comparison below), not to mention the countless other activewear brands out there.
Introducing IVY PARK a new activewear brand for women. #IVYPARK
A photo posted by IVY PARK (@weareivypark) on
As you can imagine, throwing shade at someone with the kind of social media following Beyoncé boasts was sure to incite a rather vicious backlash. Banding together under the hashtag #PrayForLululemon, the Beyhive has erupted in righteous anger and outrage with Lululemon deleting the tweet and owning the hatred.
@thatredheadfish We hear you loud and clear and have retracted our original post. We never meant any harm.
— lululemon athletica (@lululemon) March 31, 2016
@HonorableSo We heard where everyone was coming from and took it down. — lululemon athletica (@lululemon) March 31, 2016
Lululemon’s disastrous social media skills aside, Ivy Park drops in The Iconic, Glue and Myer on Friday 14th April.
The release, of course, comes with the compulsory ‘inspirational’ launch video and affirmation littered, fast cutting website (which is well worth a look as long as you don’t suffer from epilepsy).
Check out the video for yourself here below and keep an eye out for any more news from camp Ivy Park.
