Marc Jacobs is known for using his brand’s visibility to shine the spotlight on social issues beyond the scope of fashion. In the past he’s collaborated with Christy Turlington Burns’ Every Mother Counts to raise funds in support of maternal health programs worldwide. Profits from his Playboy partnership — remember those tees splashed with the iconic image of Kate Moss in her bunny ears and not much else? — benefited amFAR. Just recently, the fashion mogul’s Spring 2016 campaign centered on “the idea of equality” in America, particularly the Supreme Court ruling in favor of same-sex marriages. Now, Marc is putting his talents to altruistic use yet again, this time by endorsing women’s right to choose.
Thank you for the #MileyxMarilyn t-shirt shout out @JimmyFallon!
A video posted by Marc Jacobs (@marcjacobs) on
Marc Jacobs, Miley Cyrus and Marilyn Minter used their combined design, entertainment and artistic prowess to create limited-edition Miley x Marilyn T-shirts, now available for $50 at Marc Jacobs boutiques and online. One hundred percent of net proceeds from sales will go to Planned Parenthood, an organization which, for those not familiar, advocates for women’s reproductive rights, offers low-cost gynecological care and helps educate women regarding their sexual health, among other community services. If Donald Trump wins the presidency (shudder), Planned Parenthood will likely lose its national funding and may even be forced to shutter its doors.
In true Jacobs style, this weighty political cause was sublimated into a suggestive, cheeky visual — a true fashion statement. The tees bear a pro-choice message that makes good use of Cyrus’ notoriously wagging tongue. On “Pro Choice Miley,” Miley’s face appears behind the word’s “pro-choice” written on a foggy pane of glass. Her lips form one of the O’s. On “Miley Hearts Planned Parenthood,” the social activist assumes her patented facial expression behind said blurry pane. Shot by visual artist Marilyn Minter, the tees are truly works of art.
Jacobs, who knows how to get us millennials’ attention, accompanied the release by posting behind-the-scenes footage of the photo shoot and printing process on his site. Ellen DeGeneres helped the cause by wearing her tee during a Kim Kardashian interview.
Soo…Marc Jacobs for President?
[ via Luxury Daily ]
