Frame Denim S/S 2024 : Amelia Gray by Erik Torstensson
IMAGE | FACEBOOK/FRAME

Amelia Gray Replaces Gisele Bündchen as the Face of Frame Denim for Summer 2024

The world of fashion continues to embrace Amelia Gray like there’s no tomorrow. In such a short space of time, the American beauty (daughter of Harry Hamlin and Lisa Rinna) has become the favorite of designers, editors, stylists, photographers and casting directors across the globe. In 2024 alone, Amelia has covered magazines like POP, W Korea and Vogue Spain (to name just a select few) and became the face of mega brands like Sportmax, Givenchy and Balenciaga. Furthermore, the rising industry fave walked a whole plethora of blue chip shows during the recent Fall 2024 season (including Michael Kors Collection, Versace and Chanel). The latest to fix their gaze upon Amelia Gray is Erik Torstensson.

Frame Denim S/S 2024 : Amelia Gray by Erik Torstensson
IMAGE | FACEBOOK/FRAME

The Frame Denim co-founded welcomes Gray as the face and embodiment of the Summer 2024 collection, who essentially replaces the supermodel of supermodels that is Gisele Bündchen this season. Throughotu the effortless campaign, Torstensson shoots Amelia around various different locations. In the first half, the all-American beauty can be found in bed, lazing around in a pair of the brand’s Slouchy Straight jeans. Elsewhere, out and about in Los Angeles, Amelia is seen sporting Frame’s new Jetset Short.

Frame Denim S/S 2024 : Amelia Gray by Erik Torstensson
IMAGE | FACEBOOK/FRAME

Share your thoughts on Amelia Gray as the face of Frame Denim over on theFashionSpot forums, here.

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