Our forums were sent into utter turmoil back in May when Givenchy announced Ariana Grande as its new brand ambassador. After numerous teasers splashed across social media, we finally get to see the singer showcase Clare Waight Keller’s sleek, sophisticated and elegant Fall 2019 collection. Photographed by Craig McDean and styled by Law Roach (a firm favorite of Ariana), Vogue‘s current cover girl strikes poses in the studio before a clean backdrop, leaving our forum members speechless.
“The collaboration NO ONE asked for!” declared grimm.
“It makes no sense and Ariana doesn’t fit Clare’s Givenchy at all (since she doesn’t really have her own style, just that annoying fake ponytail). But I don’t think it’s Clare’s fault that they picked Grande, it’s just the PR division that is to blame here. They have no clue what they are doing,” commented perhydrol.
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“Wait, this is really the main campaign, I thought it was going to be for a perfume or something! I can’t believe someone thought Ariana would be a good fit for that collection and I also can’t believe her team agreed to this,” exclaimed dodencebt.
Lola701 wasn’t feeling it, either. “It’s Clare’s fault. She is responsible for everything in the fashion department. This is all her fault. This woman has no vision for Givenchy…”
“Arivenchy? This feels so embarrassing and out of touch. Does Givenchy not have a marketing team? Ariana is about 100 light years away from Givenchy’s image, style, brand, whatever you wanna call it,” disapproved Melancholybaby.
“A tragedy. Like I said when this was announced, this pairing makes no sense and the result is even worse than expected. The green suit photos are ridiculous, her makeup is a mess and none of this is believable,” scoffed mistress_f.
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