Steven Meisel can do no wrong when it comes to photographing magazine covers or advertising campaigns for major fashion houses. (And even for Zara.) So we weren’t surprised to see Meisel step behind the lens for Louis Vuitton’s Alma handbag campaign last month. Much to our delight, Meisel returns to capture the French fashion house’s Summer 2021 campaign. The ads feature an impressive cast of models, including Rianne Van Rompaey, Akon Changkou, Ida Heiner, Jade Nguyen and Ashley Radjarame, bringing some summer heat to the studio decked out in Vuitton’s new collection while toting a selection of the brand’s latest leather goods.
The campaign generated discussion on our forums. “The man is a magician! It’s incredible to see that, even after all these years, he manages to bring the best out of the girls!” heralded SRank.
“Don’t really have any negatives — this is just gorgeous and exactly what I needed to see!” praised RedSmokeRise.
“Natural hair, natural makeup and most of all great casting,” applauded Mercredi.
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GERGIN was also impressed: “Much better than the previous handbag campaign with the bland backdrop and annoying haircuts! Let the Rianne Van Rompaey domination continue…”
“This is much better than last season’s bad hair fiasco,” echoed THD96.
“Much better than the last Vuitton campaign… I’m here for the U.S. Vogue circa 1999 vibe and the casting of Jade,” approved Fiercification.
“Thank god they have smiling models here to compensate for that Pont Neuf campaign they did recently that could only work to sell antidepressants!” said YohjiAddict.
See more from the Summer 2021 campaign and join the conversation here.
