The Ralph Lauren brand stays doing the right thing when enlisting Carter Berg as their campaign photographer. After all, Berg has perhaps captured more imagery for the all-American fashion brand than Steven Meisel has shot Vogue Italia covers. Berg contributes even more to Ralph Lauren’s rich campaign archive this month, with the unveiling of Ralph Lauren’s new campaign to launch the RL 888 handbag collection which consists of both crossbody and top handle styles, crafted from calfskin leather and available in four different colors. Top models Anna Ewers and Fei Fei Sun feature in the cinematic and downright gorgeous series of campaign images, set against a rugged landscape of golden fields.
Members of our forums were instantly smitten upon seeing the campaign. “IN LOVE! Very simple yet effective,” admired kokobombon.
“Gorgeous! Absolutely gorgeous, all just instant love at first sight for me. I’ve come to appreciate and admire the Ralph Lauren brand even more over recent years, and always enjoy their brand imagery. The print campaigns are no different, and remain within a league of their own. The inclusion of Anna Ewers here is simply the icing on the cake,” vogue28 voiced.
“Great to see Fei Fei,” heralded forum member tjasmine. Sharing the same level of enthusiasm was AFWQ: “Beautiful! Breathtaking! Anna Ewers and Fei Fei! My heart is content.”
“Stunning campaign, the photographer understands the RL aesthetic,” Urban Stylin commended. HodanChloe simply described the campaign as “gorgeous” and we could not agree more.
Check out more from Ralph Lauren’s RL 888 handbag advertising campaign and join the conversation, here.
