Since joining Ferragamo as creative director, Maximilian Davis has experimented with a handful of different photographers to capture his vision for the Italian fashion label. Davis’ first campaign for Spring 2023 saw Jackie Nickerson commissioned to capture his debut and much-celebrated collection, followed up with a series of Rafael Pavarotti-shot imagery. Both of the Pre-Fall 2023 and Fall 2023 campaigns went to Tyler Mitchell, as the British designer welcomes back Pavarotti for the Holiday 2023 season. The Brazilian photographer captures models Aymeline Valade, Ying Ouyang and Malick Bodian against a backdrop of historic Florence landmarks, as reimagined by artist Paolo Ventura. The campaign is complete with styling from Ib Kamara and creative direction from Ferdinando Verderi.
Ultimately, the end result left a whole lot to be desired by members of theFashionSpot forums. “It’s a nice concept but I hate the result. It’s bland and boring,” Royal-Galliano critiqued.
“Awful. What else is there to expect from Kamara and Verderi?” quipped MagFan.
Vogue28 wasn’t into it either, commenting: “A truly atrocious concept. Absolutely loathe the whole cut and paste effect. Maximilian Davis’ Ferragamo collections have been so chic and utterly immaculate but his campaigns for Ferragamo have been a massive FLOP. The first shot of Aymeline Valade is the only image I’m able to tolerate here.”
“I actually like this,” Urban Stylin reasoned. “Pavarotti’s photography seems a lot better here than with the usual filters. Aymeline stands out!”
Check out more of Ferragamo’s Holiday 2023 campaign and drop us a comment, here.
