Subsequent to getting his foot over the threshold at Gucci HQ, Sabato De Sarno immediately fixed his gaze upon David Sims to lens the storied Italian fashion house’s mainline advertising campaigns.
To begin , De Sarno hadn’t even unveiled his debut collection before Sims was shooting the Fall 2023 collection designed by the in-house design team. The Italian designer soon teamed up with the British fashion photographer to profile Daria Werbowy for the Gucci Marina Chain jewelry campaign and relied on Sims again to capture his debut Spring 2024 campaign as Gucci creative director. Sims remains on the books with the unveiling of the Gucci eyewear advertising campaign for the Spring 2024 season. Italian model and industry fave Vittoria Ceretti, Chinese actress Ni Ni, British actress Alia Bhatt (who is of Indian descent) and American male model Max Wagner. The cast roam a backdrop boasting the cityscape of Milan throughout the campaign images, whilst David Sims snaps away.
Read below the reactions of theFashionSpot’s forum members:
“This can’t be an ad for Gucci!” Scotty shrieked the moment the campaign struck.
“Warning: Not to be confused with J. Crew. Any hint of creativity, personality, luxury, glamour or fantasy is totally forbidden. We won’t repeat twice,” stated an unimpressed yslforever.
“DKN-WHY!” ForTheImage declared.
Thiago commented: “No wonder why sales are decreasing. This is truly the end of creativity.”
“What a truly AWFUL eyewear advertising campaign. Sabato De Sarno’s Gucci campaigns have been a total flop and a complete nonevent. I loathe that hazy filter from David Sims here and how dreadfully dull the whole campaign is. Not even the presence of Vittoria Ceretti is enough to win me over here,” shared vogue28.
“AI-looking mess,” critiqued avonlea002.
Share your own thoughts on the Gucci eyewear advertising campaign for Spring 2024, here.
