Marc Jacobs stays switching it up when it comes to enlisting photographers for his various different advertising campaigns. Over recent seasons, everyone from Tyler Mitchell and Tyrone Levon to Juergen Teller and Harley Weir have been commissioned to lens campaign imagery for the designer’s eponymous brand. Added to the list with the unveiling of Jacobs’ latest is Carin Backoff. Shining a spotlight upon ‘The Sack Bag’ for Summer 2024, Jacobs endorses a whole plethora of personalities as the face and embodiment of the handbag that launched earlier this year. Sabrina Carpenter, Vittoria Ceretti, Irina Shayk, Anok Yai, Charli XCX and Gabriette make appearances throughout the vibrant and splashy campaign, each styled by Alastair McKimm and captured against a gray backdrop within Backoff’s photographic studio.
Read below the reactions of theFashionSpot’s forum members:
“Vittoria and Irina look great! Not sure about the panties, tho,” voiced justaguy.
“Love the photographs! Beautiful and minimal with a pop of hot, bright colors!” MModa admired.
Also very much a fan was vogue28: “The strongest Marc Jacobs campaign in what feels like forever! There’s a sense of life here, feels more… sultry and alive than recent Marc Jacobs campaigns. The casting is great, but would’ve just left it at Vittoria Ceretti, Irina Shayk and Anok Yai. Nevertheless, a thumbs up from me!”
“The girls look great but the products are not desirable…” scoffed forum member thiago.
KoV agreed, exclaiming: “Imagine getting this cast together just to hawk that bag!”
See more from Marc Jacobs’ Summer 2024 handbag advertising campaign and join the conversation, here.
