We don’t know where you’ve been if you weren’t aware Peter Hawkings has departed Tom Ford as creative director, not even a whole twelve months into the job. The Fall 2024 collection the British designer unveiled back in February during Milan Fashion Week was ultimately his last, and the accompanying campaign just dropped. Hawkings once again called upon photographer Robin Galiegue to help capture his vision of today’s Tom Ford woman. Last season, Galiegue and team transported us to Rio de Janeiro and we are whisked off to Shanghai for the Fall 2024 installment. Models Rianne van Rompaey, Fei Fei Sun and Yuqi Meng are cast this season, who each roam variosu spots within the the majestic Chinese city. The end result is a downright stunning, atmospheric and cinematic series of spectacular campaign images.
Read below the reactions of theFashionSpot’s forum members:
“Love it! The skyline adds something new,” instantly approved Urban Stylin.
“Reminds me of great old Frida Giannini [for Gucci] campaigns! Really glamorous. Something that is not a white background and shot on location,” Kite commended in admiration.
“I love Tom Ford doing location campaigns. I’m sold!” exclaimed thiago.
GivenchyAddict shared the same enthusiasm toward the setting, commenting: “This city is the real star! Love the fallen angels mood and Fei Fei is STUNNING!”
“Rianne looks incredible as always,” Nomar enthused.
“A truly gorgeous campaign offering! Another smash hit of a Tom Ford campaign from Robin Galiegue, love this just as much as last season in Rio. I love the atmospheric and cinematic vibe, it’s dramatic and glamorous. What’s not to love? That black and white shot of Rianne in front of the Oriental Pearl Tower is FABULOUS!” heralded vogue28.
See more from the Fall 2024 Tom Ford advertising campaign and join the conversation, here.
