Designer Dossier: Edun

Obviously, this is an ambitious goal. But Bono and Ali are ambitious people. As with the rest of their creative projects, they’ve been able to create works that are highly respected. Perhaps it’s because in 2010, Ali enlisted the Irish designer, formerly of Louis Vuitton, Sharon Wauchob (above) to be Edun’s creative director. Sharon has her own eponymous line that she shows in Paris that gives credit to her individual design aesthetic. As for Edun, she does amazing work creating high fashion with a purpose. Unlike so many other eco-conscious clothing lines that can come off drab or staid, Wauchob isn’t afraid to push creative boundaries. She’s not afraid to work in sex appeal, play with androgyny or add a punk rock edge to her catwalk. Her Spring 2013 collection had strong moments of laid-back cool mixed with completely feminine touches. We hear she had a quote from Jack Kerouac pinned to her mood board for the collection that read, “Live, travel, adventure, bless, and don’t be sorry.” 

Feel free to look through a few of our favorite looks from recent seasons to get a feel for a collection that you can be proud to shop from, grab inspiration from and watch grow until it reaches its sustainability goals. We’ll definitely be keeping our eye out!